NAi Uitgevers City branding
image building & building images
Gedrukt boek
In this era of 'experience economy' and the leisure industry, cities face increasing pressure to distinguish themselves. Ever since Frank Gehry put the city of Bilbao into the international spotlight with his design for the Guggenheim museum, architecture played a more and more important role within this competition between cities. City branding, the planned image or brand of a city, now forms a challenge for architects and urban planners. How do you position a city in a culture dominated by globalization? What are the priorities for inhabitants, companies and investors? Group portraits of young architects 2002 brought together four occasional groups of architects, which each developed a project for two cities in the Netherlands based on city branding. Critical essays on the subject by Berci Florian, Hans Mommaas and Michael Speaks. Koen van Synghel puts the projects in perspective.
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