Introduction: What is behavioral finance? -- Part 1: Behavioral people are normal people -- Chapter 1: Normal people -- Chapter 2: Wants for utilitarian, expressive, and emotional benefits -- Chapter 3: Cognitive shortcuts and errors -- Chapter 4: Emotional shortcuts and errors -- Chapter 5: Correcting cognitive and emotional errors -- Chapter 6: Experienced happiness, life evaluation, and choices: expected-utility theory and prospect theory -- Chapter 7: Behavioral finance puzzles: the dividend puzzle, the disposition puzzle, and the puzzles of dollar-cost averaging and time diversification -- Part 2: Behavioral finance in portfolios, life cycles, asset prices, and market efficiency -- Chapter 8: Behavioral portfolios -- Chapter 9: Behavioral life cycle of saving and spending -- Chapter 10: Behavioral asset pricing -- Chapter 11: Behavioral efficient markets -- Chapter 12: Lessons of behavioral finance
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